How an NFL Coach’s Testimonial Became One of Steven Beam’s Most Iconic Real Estate Success Stories
A Hidden Letter From 2011 Resurfaces
Steven Beam received an epic testimonial from an NFL coach. There is nothing quite like receiving a heartfelt testimonial from a client after a successful real estate closing. But every now and then, you receive one that stands apart. When that testimonial comes from a legendary NFL coach known for unwavering standards and tough expectations, it becomes something truly special.
See the complete letter below and a photocopy of the original testimonial.
Steven Beam Raving Review
I was cleaning out my office in November 2025 when I came across a letter from Scott O’Brien and his wife, Shawn O’Brien. Many football fans in Denver will remember the turbulence of the Broncos – Patriots coaching shuffle in 2009 and 2010. Several New England staff members spent two challenging years in Denver before returning to Foxborough. Broncos Country would probably rather forget that period.
The Backstory: A Stagnant $1.2M Listing in Pradera
The year was 2010 when I received a call asking me to visit a home in the Pradera neighborhood of Parker, Colorado. I had no idea at the time who I was meeting – Shawn certainly didn’t mention that they were part of the Broncos’ coaching staff. What she did share was that their home had been sitting on the market for 319 days at $1,200,000 dollars, with almost zero traffic and not a single offer.
When I arrived, I could feel the hesitation immediately. Understandably so. The aftermath of the 2008 to 2014 market collapse had left countless sellers exhausted and discouraged. Their home had been through a long and painful listing period, and they weren’t convinced anyone could deliver a different outcome.
I should add that the home had an incredible amount of priceless NFL and football memorabilia. I would have to be present for all showings. I don’t remember exactly what Scott said to me but the
How Strategic Marketing Turned Everything Around
Long story short, I pulled out every stop I had. This included a fully produced professional video tour and even hiring a top local model to serve as the spokesperson. The goal was simple, tell the story of the home the way buyers needed to experience it, not just how it appeared in an MLS feed with 25 to 30 photos.
And no, I didn’t lower the price. We relisted at the same listing price.
Professional Video Production
High-quality video allowed buyers to experience the property in a way the old listing never communicated.
Storytelling Over Static MLS Photos
I wanted buyers to connect emotionally with the lifestyle the home offered.
Targeted Outreach and Social Media Strategy
Before social media marketing was standard in real estate, I was using it to identify motivated buyers – including the couple who ultimately purchased the home.
We relisted the home at the same price.
Eight Days Later: A Full-Price Contract
Eight days later, it was under contract.
Eight days.
The full marketing package brought in the right buyers and finally showcased the true value of the property, something that had never been communicated through the previous listing.
Finding that testimonial again after all these years reminded me not just of a successful sale, but of a moment in time, a difficult market, a high-profile client, and a challenge that demanded creativity, confidence, and persistence. And it remains one of the stories I am most proud to share.
Why This Testimonial Still Matters Today
This letter reflects the importance of strategic marketing, personalized service, and the willingness to innovate, values that still define my work as a Parker CO Realtor today.
Full Letter From NFL Coach Scott O’Brien
To: Whom It May Concern
Date: February 16, 2011
Re: Steven Beam
This is a letter of recommendation for RE/MAX Agent Steven Beam. Steve was our listing agent for the home we sold in early 2010 in Parker, Colorado, in the Pradera Subdivision. We had initially listed our home with another agent from a large real estate company in Parker for almost a year. During that time, we had relatively few showings and no offers. We knew that it was a tough real estate market for sellers, but nevertheless we were disappointed, and decided to give Steve a try. Despite the fact that the real estate market had not recovered, and we did not lower our listing price, we received an offer on our home within two weeks of Steve’s listing. This was even more remarkable given the fact that we first listed the home with Steve in January, typically a very slow time in real estate even in the best of markets. We believe this quick sale, despite the soft market and high inventory of competing homes, was due to Steve’s expert marketing, sales skills, and hard work.
Steve worked quickly and, within a short time, beautiful pictures of our home were on his website. Steve also hired a professional video company to produce a video for various Internet sites. The expert way in which the house was presented was very impressive, and I encourage potential clients to take a look at the video. Steve had already been in touch with the married couple who eventually bought our house through one of his social media outlets. The couple saw the video of our house and fell in love with it. Although the couple did visit other houses, they eventually decided on ours, and it would seem that first impressions really matter! Steve was also able to help us obtain a fair price in a difficult market.
While the house was under contract, Steve took care of all the many details, as we had already moved away to another state. We don’t even know how many trips he made to our house for the various inspections, etc., but we know that he spent a lot of time there and always kept us informed of everything. It was such a relief to not only sell the house, but to have somebody competent and trustworthy to oversee the process. Unlike our previous agent, Steve marketed our home using a variety of social media outlets. Quite frankly, we were a bit skeptical initially if this would matter, but it turns out that it did. It seems that not all realtors have kept pace with the times, but Steve definitely has. We have also come to believe in the way that RE/MAX structures their agreements with realtors, which Steve can explain better than we can. The bottom line is that only the best realtors work at RE/MAX, and we think Steve is one of their best. He went above and beyond his job description, printing out and delivering our airline boarding passes, since we had no printer. He even offered to give us a ride to the airport!
Selling a home can be stressful, but Steve’s assistance made the process go smoothly. We give him our highest recommendation.
Scott and Shawn O’Brien
How an NFL Coach’s Testimonial Became One of Steven Beam’s Most Iconic Real Estate Success Stories
How an NFL Coach’s Testimonial Became One of Steven Beam’s Most Iconic Real Estate Success Stories
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